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Bronson Goodsell: Rogue Athletic Director — or Acting on Behalf of Walled Lake Schools?

A dispute over access to Walled Lake Western athletics raises a larger question: Who made the decision, what policy authorizes it, and why hasn't the district provided clear written notice?

By Jason Flowers | Value Savings Club / Buried Secrets Media

WALLED LAKE, Mich. — Before Buried Secrets Media arrives to cover another high school football game, there is a question Walled Lake Consolidated Schools needs to answer:

Is Bronson Goodsell making decisions regarding Jason Flowers' access to Walled Lake Western athletic events on his own — or is he acting on behalf of the school district?

That distinction matters.

Goodsell isn't simply a coach or volunteer associated with the athletic program. Walled Lake Western currently identifies him as its Assistant Principal and Athletic Director. The Walled Lake Consolidated Schools Board of Education appointed Goodsell assistant principal and athletics coordinator in October 2025. Walled Lake Western

The district's own administrative records also identify Goodsell as an assistant principal at Western. Cloudinary

So when restrictions involving access to a public-school athletic event are asserted by or attributed to someone holding that position, an important question follows:

Is this an official district action?

Flowers says he still hasn't received formal notice

Flowers, publisher of Buried Secrets Media and operator of High School Football Unlimited, says he has previously encountered assertions that his access to Walled Lake Western events is restricted.

But Flowers says something fundamental remains missing: formal written notification from the district identifying the restriction, who authorized it, the basis for it, and the policy under which it was imposed.

Flowers is not approaching the district solely as a media operator.

He is also a parent of a child attending the school district and a taxpayer within the community.

He says documents have been presented that appear to contradict the proposition that no restriction exists, yet he maintains he has never received the kind of direct written notice that would clearly establish what restriction supposedly applies to him.

That leaves a situation that deserves clarification before another game takes place.

The district can answer this before kickoff

Buried Secrets Media plans to attend the upcoming Walled Lake Central vs. Walled Lake Western football game.

Before doing so, Flowers intends to notify Western's administration and Walled Lake Consolidated Schools in writing that he plans to attend.

The district will be asked a straightforward question:

Is Jason Flowers prohibited or restricted from attending this event?

If the answer is yes, Flowers is requesting that the district provide, in writing:

1. The precise restriction being imposed;

2. The factual basis for that restriction;

3. The district policy, rule, order or other authority supporting it;

4. The identity and position of the person who authorized it;

5. When the decision was made;

6. When and how Flowers was formally notified;

7. Whether the restriction applies to Flowers as a parent, spectator, media operator, or some combination of those roles; and

8. Whether comparable standards are being applied to other individuals and media organizations covering district athletics.

Those questions don't presume that the district lacks authority to establish legitimate safety or conduct rules.

In fact, Walled Lake Western's published athletics materials expressly recognize rules and regulations established by the Board of Education and district representatives. Walled Lake Western

That's precisely why identifying the rule matters.

Is Goodsell making the decision—or communicating someone else's?

This is where Goodsell's role becomes important.

When Walled Lake Consolidated Schools announced his appointment in October 2025, Goodsell publicly said he wanted to build relationships with “students, parents and community stakeholders” and described being visible and approachable as part of that effort. Superintendent Michael Lonze welcomed him as part of Western's leadership. WLCS Central

Those statements now provide relevant context.

If Goodsell is enforcing an official district decision, there should be no ambiguity about that. The district can identify the decision and the authority supporting it.

If he isn't acting pursuant to a district decision, however, the obvious question becomes:

Who authorized the restriction?

And if no restriction actually exists?

The district can say that, too.

This isn't just about getting into a football game

There is a broader transparency issue here.

Public-school administrators exercise authority on behalf of public institutions. Walled Lake Western itself is identified in district materials as a public high school. Cloudinary

Parents, taxpayers, spectators and media organizations should be able to determine when an administrator is communicating an official institutional decision and when that administrator is exercising discretion at the building level.

That's especially important when a decision affects access to a public event or appears to treat one person or media organization differently from others.

Buried Secrets Media is not asking the district to guarantee favorable treatment.

It is asking the district to identify the rules.

Buried Secrets Media is putting the question on the record

Before the Central-Western game, Flowers intends to provide the district an opportunity to clarify the situation in writing.

Local media may also be copied on that correspondence so there is a contemporaneous record of the questions being asked and whatever response the district provides.

If Walled Lake Consolidated Schools says Goodsell was acting with district authority, that answer will be reported.

If the district says Goodsell was acting independently, that answer will be reported.

If the district says there is no restriction preventing Flowers from attending, that will be reported as well.

And if the district declines to answer before the event, that fact can be reported without speculating about why.

For now, the central question remains remarkably simple:

Bronson Goodsell is an administrator appointed by the Walled Lake Consolidated Schools Board of Education. If access to a public-school athletic event is being restricted, is he acting for the district—or acting on his own?

Walled Lake Consolidated Schools has an opportunity to answer that question before kickoff.

Value Savings Club and Buried Secrets Media will update this report if the district or Mr. Goodsell provides a response.

Editor's note

The photograph accompanying this story is being used to identify the public-school administrator discussed in the reporting. This article distinguishes documented public information from allegations and questions raised by Jason Flowers. No conclusion has been reached that Bronson Goodsell acted outside his authority.

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